4 steps to fail at anything

Cartoons always have the most quotable sayings (Jake the Dog — Adventure Time)

1. Define your success criteria

This is your north star. What are you looking to achieve? Be it your startup, established business, relationship, hobby, anything, you have a goal. Define this goal and quantify it.

2. Construct the experiments

Alright now you know how to measure, it’s time to figure out what you want to measure.

Different types of article categories experiment

3. Fail fast

An article is a very quick way to gauge the results of an experiment. Other methods of conducting a fast experiment can be a simple Tweet.

4. Document a post mortem and share key findings

The experiment is over and it’s time to write up and compile your findings into actionable insights for the rest of the organization.

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